The 24th International Conference on Research in Advertising (ICORIA) will be hosted by Universitat Pompeu Fabra (UPF) in Barcelona, Spain. The 2026 conference theme “Communicating Consumer Health and Wellbeing in the Digital Age” reflects one of the most pressing challenges and opportunities for advertising and communication research today. The event includes a doctoral colloquium, paper presentations, and a gala dinner.
Please submit a ten-page summary of your paper by March 1st, 2026. The summary must include an Abstract, Introduction, Discussion and/or Conclusion and a list of references, as well as a brief description of the hypotheses, research objectives, methods and findings. Papers must be prepared using the layout and reference guidelines of the International Journal of Advertising.
Conference Chair Manager
monika.jimenez@upf.edu
Conference Chair Manager
yasmina.okan@upf.edu
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