Archived — This conference has already taken place.
HomeAboutSchedulePapersCommitteePartnersAwards

About us

The 24th International Conference on Research in Advertising (ICORIA) will be hosted by Universitat Pompeu Fabra (UPF) in Barcelona, Spain. The 2026 conference theme “Communicating Consumer Health and Wellbeing in the Digital Age” reflects one of the most pressing challenges and opportunities for advertising and communication research today. The event includes a doctoral colloquium, paper presentations, and a gala dinner.

Important Dates

Sun, Mar 1, 2026
Submission deadline
Sun, Mar 8, 2026
Abstract registration deadline

Paper Submission

Research Paper Submission Tracks

Artificial neural networks
Advertising
Public relations
Social Media
Ethics
Public Policy
Media Management
Political Communication
Digital media
AI in Data Analytics
Accountability & Effectiveness
Attention & Processing
Content & Creativity
Cross-Cultural Issues
Special Target Groups
Non-for-Profit Advertising
Privacy Concerns
Green and Prosocial Advertising
Health Advertising & Impact on Wellbeing
Misinformation & Corrective Advertising
Branding
Models of Brand Communication
Brand Equity
Branded Experiences
Sensory Branding
Brand Endorser
POS Communications
Communications with Labels & Packaging
Health Information Disclosure
Emotions & Engagement
Neuroscience & Communication
Relationships Building & Trust
Sensory Experiences & Embodiment
Consumer Perception of Designs
Personalization & Microtargeting
Consumers in Digitalization
Risk Perception & Decision Making in Health Contexts
Health Literacy & Consumer Empowerment
Communication Management
Integrated Marketing Communication
Product Placement
Branded Content
Content Marketing
Content Creation by Large Language Models
Sponsorship
Events
Influencer and Celebrity Marketing
AI Avatars & Conversational Agents
Omni-Channel Communication
Mobile Media
User-Generated Content
Touchpoints and their Experience
Virtual, Augmented & Mixed Reality
Data & Communications
Privacy & Data Security
Marketing Automatization & Personalization
AI-powered Health Communication
Mass Media & Public Health Campaigns
Channel & Multi-Media Management
Convergence Management
Cross-Media Strategies
Trends in Mass Media
Data Science in Advertising & Communications
Machine Learning and AI in Advertising and Communication Research
Neurophysiological Methods in Advertising and Communication Research
Corporate Social Responsibility & Health Promotion
Marketing in Restricted Industries
Stakeholder Advertising
Promotion of Sustainable Behavior
Communication of Healthy Behavior

Call for Papers Description

Please submit a ten-page summary of your paper by March 1st, 2026. The summary must include an Abstract, Introduction, Discussion and/or Conclusion and a list of references, as well as a brief description of the hypotheses, research objectives, methods and findings. Papers must be prepared using the layout and reference guidelines of the International Journal of Advertising.

Committee

Conference Chair Managers

Mònika Jiménez-Morales

Conference Chair Manager

monika.jimenez@upf.edu

Yasmina Okan

Conference Chair Manager

yasmina.okan@upf.edu