Marketing@AISB2026 is an industry-academic symposium aiming to bring together experts to discuss the current state of AI use in marketing practice. The event covers themes such as personalisation engines, dynamic pricing algorithms, predictive analytics, and generative content creation, while exploring the ethical and responsible use of these technologies in marketing workflows.
The symposium invites poster submissions via extended abstracts (up to 1,500 words). The research should explore intersections of AI governance, marketing strategy, and consumer behaviour. Submissions should be anonymised, focus on both marketing activities and AI tools, and include actionable recommendations.
Academic Chair
Associate professor in Marketing, USBS
Deputy Chair
Assistant professor in Marketing, USBS
Co-organiser
Executive Director, Artificial Intelligence in Media Institute
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